“Financial Realities of Going Viral”

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Lucy Bellwood writes about what happened after her illustration of nautical tattoos, “The Art of the Sailor” went viral. “A bit of an experiment this week. You’re probably all familiar with the image in this post, and some of you maybe saw that it got a lot of press last month after appearing on a major news site (more on that below). Since I’ve now got my sales figures for this stretch of time in hand, I’ve written up a blow-by-blow account of how the illustration’s been used and how much I’ve made from it—before and after a brush with viral attention.

Here’s a little financial timeline of the Art of the Sailor image.”

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